Analyse the various approaches to

Created: Vicki J Hetherington Modified: Term 4, 2018 Review Date: Term 1, 2019 Version: 1 Page 1 of 10 This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document. ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 BRH606: Research Methods for Hoteliers Unit Learning Outcomes a. Analyse the various approaches to business and social research and the difference between primary and secondary research b. Critically review extant knowledge in a disciplinary area for the identification of researchable problems c. Understand and justify the use of quantitative and qualitative data collection and analysis d. Investigate a range of data collection methods and tools e. Conceptually map the research process, developing a defensible framework for proposed research f. Evaluate the ways management research may be written and disseminated Assessment Summary Students must complete all assessments for successful completion of the subject. Assessment type Weighting Due Date Learning outcomes Defence of Research Project Individual (10-minute presentation) 20% Sessions 5 & 6 a, b, c, d, e, f, g Research Proposal 2,000-word Business Orientated Literature Review 1,000-word Research Methodology Individual (3,000-word Report) 80% Session 10 a, b, c, d, e, f, g The combination of the BRH606 Assessment Tasks, enables students to develop a comprehensive understanding as to how research concepts relate to and supports the successful completion of the IAP607 project. Hence, Students will develop an independent research proposal in BRH606 that will provide the framework for their IAP607 project. Assessment 1: Defence of Research Project The aim of this Assessment is for Students to demonstrate both their understanding of and ability to formulate, plan and justify a suitable Research Project. This assessment will facilitate the development of a research framework for understanding and interpreting the research issue you are investigating. Students are to select a Business-Related Problem, Issue or Area of Investigation as the basis for this Assessment. The Business-Related Problem/Issue or Area of Interest can be drawn from the Students area of study or current workplace environment. It is suggested that the basis for this Assessment be an Applied Research Issue rather than a Basic Research Issue. That is the issue needs to be currently occurring within a real Company (and not industry wide); have a significant impact to the Business; and one that a decision on a course of remedial action is required This will be subject to the Lecturers Approval An informal discussion will commence in Week 2 finalised in Week 4 of the Subject Delivery For this assessment the student will present their proposed research topic in a ten-minute PPTX presentation. Created: Vicki J Hetherington Modified: Term 4, 2018 Review Date: Term 1, 2019 Version: 1 Page 2 of 10 This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document. ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 The Presentation is to cover the following areas 1. A robust scenario to act as the RESEARCH CONTEXT relating to the Investigation, detailing Pertinent historical information about the Company The circumstances which have led to the need to undertake Research (How the issue was discovered) The impact and its magnitude to the Companys Operation (the symptoms of the Issue) Students are then to apply the theory presented in Lectures to construct: 2. A scenario outlining the BUSINESS PROBLEM; highlighting the extent and impact of the problem. This section should also include a broad description of the GENERIC DECISION/ACTION that the Company intends to make using the output of this Research Investigation. 3. A comprehensive LIST OF THE INFORMATION that will be sought (via Research) in order to assist in addressing the Business Problem (that is, detail the RESEARCH QUESTIONS). 4. Each item on the LIST OF THE INFORMATION should be written to have focus and be quite specific in nature and be accompanied by A VALIDATION STATEMENT i.e. an explanation of how this information will assist in resolving the Business Issue/Problem outlined; ie assist in the decisionmaking and 5. A concise set of RESEARCH OBJECTIVES to accompany the Information Requirements stated above. (Note: these are not Business Objectives). Submission Guidelines: 1. Typed and formatted following the Assessment Structure Style Guide in a PPTX and uploaded to Turnitin by Sunday 28/10/2018 before 23.59pm. 2. A hard copy of the Presentation is also to be provided on the day the student presents 3. Presentation will take place during Tutorials over Week 5 and 6 The Lecture will arbitrarily allocate presentation times and issue these by the end of Week 4. 4. To be submitted in electronic form as a PowerPoint file to http://www.turnitin.com 5. Students must refer, in text, to a minimum of 8 academic/theory and professional articles, plus others as required, in order to show competency in the assessment. 6. All referencing must be in accordance with APA 6th Edition Referencing and Academic Writing Guide on Sharepoint. 7. Torrens University Assignment cover sheet to be attached with your paper. 8. Complete and attach a plagiarism form. 9. See marking rubric at the end of this document and remember you do not need to attach this rubric to your submissions. Created: Vicki J Hetherington Modified: Term 4, 2018 Review Date: Term 1, 2019 Version: 1 Page 3 of 10 This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document. ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 Assessment 2: Research Proposal The aim of this Assessment is for Students to demonstrate both their understanding of and ability to formulate and execute a suitable Research Project in response to a Business-Related Problem which has already been established planned and defended in Assessment 1 For this assignment, students are to produce a 3,000-word Research Proposal that discusses (summarise, synthesise and critique) initially investigates the issue via the undertaking of a Business Orientated Literature Review (2,000 words) including a quality evaluation of the data collected and then design suitable Research Methodology (1,000) to specifically address the outstanding Information requirements identified. A Research Proposal can be defined as: A plan that offers recommendations for conducting research details the who, the what, the where, the when and the how of research and the information associated with it. SECTION 1: RESEARCH CONTEXT Outlining the key points of the Study established and progressed in Assessment 1 (HINT: best to approach this section as though the reader is unaware of the preceding Report and/or construct an Executive Summary of Assessment 1.) SECTION 2: BUSINESS ORIENTATED LITERATURE REVIEW 2.1 Using the Research Problem and Objectives established in Assessment 1, Students are to conduct a thorough SECONDARY DATA SEARCH and produce a Business -orientated Literature Review The purpose of this Literature Search and Review is to place the Research Problem in context of what is already known about it and aid in better understanding the issue at hand. This will help address some of the Information Requirements but more importantly identify any gaps which will drive the Primary Research Proposal The key in this phase is to acknowledge that this is a Research Assignment and hence importance is not only placed the output (Information presented) but a clear demonstration that a Scientific Approach to the collection of the data has been taken. This is reflected in the depth, breadth and credibility of the Sources used and citations provided. It is expected that AT LEAST 12 INDEPENDENT AND CREDIBLE SECONDARY SOURCES of information will be investigated covering both academic and industry-based sources Students are present the FULL FINDINGS OF THIS INVESTIGATION in context with the Research Problem and the List of Information outlined in Assessment, ensuring that the information adheres to the hallmarks of Objectivity and Precision. Correct and complete citations for all ideas, information and theory should be provided. Students also should avoid copying large amounts of data, rather paraphrase and model the concepts to answer the particular Research Questions. The Business-orientated Literature Review should display the following characteristics: FOCUSED The Business Issue should be narrow. Only present ideas and only report on information that is closely related to the Business Issue and the developed List of information. CONCISE Ideas should be presented economically. Dont take any more space than is needed to present the ideas/information. LOGICAL The flow within and among topics investigated should be a smooth, logical progression from one idea to the next DEVELOPED Dont leave the story half told avoid summary statements/ information explore both the qualitative and qualitative aspects. INTEGRATED Information presented is provided in such a way that will contribute to the future decision making. Not large slabs of copied information. Present what commonality does the information share? How is some information different than others? The paper should present a balanced view on each issue. CURRENT A Literature Review should focus on (where possible) work being done on the cutting edge of the issue. Created: Vicki J Hetherington Modified: Term 4, 2018 Review Date: Term 1, 2019 Version: 1 Page 4 of 10 This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document. ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 2.2 Students are also to conduct a QUALITY ASSESSMENT on the findings of the Literature Review. For each of the Research Questions dealt with in the Literature Review assess: a. THE QUALITY OF THE GATHERED INFORMATION presented (that is, How well did the information gathered answer the intent of the Research Question?); this is to be considered using the concepts of Biasness, Timeliness and Scope of the information gathered and presented and the sources used b. THE REMAINING GAPS IN THE KNOWLEDGE required resolving the Business Problem (that is, What Information we still need to get?) SECTION 3: RESEARCH METHODOLOGY FOR A PRIMARY RESEARCH PROJECT 3.1 The (revised) RESEARCH OBJECTIVE, which are directly linked to the Information Gaps identified in the previous section 3.2 The RESEARCH APPROACH TO APPLIED A description of the overall methodology to be used that is, whether the Proposed Study should be Exploratory, Descriptive or Causal. This section should also provide reasons as to why the recommended Approach suits the problem/information requirements at this stage in the project and will how using the recommended Approach will yield superior information/results. 3.3 DETAILS OF THE RESEARCH DESIGN AND METHODOLOGY TO BE APPLIED; 3.4 THE SPECIFIC RESEARCH TECHNIQUE RECOMMENDED: For example, Focus Groups, Interviews, Surveys, Experiments or Observation. Including a justification as to why this technique would be the most appropriate. This may include support from additional information on the Population behaviour and/or be aligned with the overall Research Approach to be adopted 3.5 THE POPULATION(S) that will be the focus of interest is to be operationally defined including a discussion on the overall population size. 3.6 THE SAMPLING DESIGN TO BE USED: including where (the Sampling Frame) and how the Sample will be obtained (Sampling Technique), estimates of sample size etc. Including a justification as to why this technique would be appropriate and aligned with the overall Research Approach to be adopted. 3.7 IMPLEMENTATION PLAN: Details on how (and why) the Research Design will be administered. 3.8 SUGGESTED QUESTIONS/TOPICS TO BE INVESTIGATED For example if the mechanism recommended is a Survey, then sample questions to be asked should be provided (ideally in a questionnaire format), or if the recommended technique is focus groups, then an abridged Discussion Guide. These should also be accompanied by an explanation on how the anticipated responses will meet the Research Objectives developed and assist in the Decision Making required. 3.9 INCLUDE A PROJECT SCHEDULE. List each of the steps that will be undertaken, and the time allocated for each in the execution of the research. Given the focus of this course on Research Methods a substantial amount of marks are attributed to evaluation of the methods used in the articles or texts you are reviewing. This will be discussed in tutorial and is reflected in the marking rubric below. You must demonstrate familiarity with a body of knowledge, show that you understand prior research and the methods used, and synthesise the literature reviewed concisely, coherently and clearly. Additionally, you must offer critique and/or insight to the materials you have reviewed. This assignment provides an opportunity for you to explore and focus on a topic relevant to your service industry and which can be viable for future research. Created: Vicki J Hetherington Modified: Term 4, 2018 Review Date: Term 1, 2019 Version: 1 Page 5 of 10 This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document. ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 Essential text and materials: Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: strategies for qualitative research. New Brunswick, N.J.: Transaction Publishers. Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. Newbury, CA: SAGE Publications. Patton, M. Q. (2002). Qualitative Research and Evaluation Methods (Vol. 3). Thousand Oaks, C.A.: Sage Publications. Spradley, J. P. (2003). Qualitative Approaches to Criminal Justice: Perspectives from the Field. Thousand Oaks, C.A.: Sage Publications. Submission Guidelines: 1. Typed and formatted following the Assessment Structure Style Guide in Word document and uploaded to Turnitin by Sunday 02/12/2018 before 23.59pm. 2. To be submitted in electronic form as a word-processed file to http://www.turnitin.com 3. Students must refer, in text, to a minimum of 12 academic/theory and professional articles, plus others as required, in order to show competency in the assessment. 4. All referencing must be in accordance with APA 6th Edition Referencing and Academic Writing Guide on Sharepoint. 5. Torrens University Assignment cover sheet to be attached with your paper. 6. Complete and attach a plagiarism form. 7. See marking rubric at the end of this document and remember you do not need to attach this rubric to your submissions. Created: Vicki J Hetherington Modified: Term 4, 2018 Review Date: Term 1, 2019 Version: 1 Page 6 of 10 This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document. ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 Session Schedule / Readings WEEK TOPIC LEARNING OBJECTIVES RESOURCES AND READINGS 2 TOPIC 1: Introduction to Business Research 1. Define Business Research 2. Explain the Managerial Role of Business Research 3. Understand the two main types of Research Applied and Basic Research 4. Understand the Principles of Scientific Research and identify the characteristics of Scientific Research 5. List and explain the Research Process in summary. 6. Assess when Business Research is deemed relevant and when it is not. 7. Apply some practical real-world examples to some of these Concepts and Theories Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapter 1 & 2 3 TOPIC 2: Problem Identification and Statement of Research Purpose 1. Understand why it is important to define a Management Problem prior to conducting Research. 2. Identify and Understand the 6 Critical Steps in defining a Management Problem. 3. Determine a research problem and problem statement 4. Construct Research Objectives relevant for the Research Problem. Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapter 3 4 TOPIC 3: The Business Orientated Literature 1. Understand the Functions of the Business Orientated Literature Review in Research 2. How to carry out a Literature Search 3. How to review the selected Literature 4. How to develop the Theoretical and Conceptual Frameworks 5. How to write and present a Business Orientated Literature Review Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapter 4 5 TOPIC 4: Elements of Research Design [1] 1. Define the underlying principles that form a Research Theoretical Framework. 2. Define the purpose of a Research Design 3. Analyse and assess the Types of Research Designs via identifying the differences between them and understanding for what Purpose they serve. 4. Identify the key differences between Qualitative and Quantitative Research Designs. 5. Categorise Research Techniques according to the various Research Designs Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapters 5 and 6 6 TOPIC 5: Elements of Research Design [2] 1. Identify the key differences between Qualitative and Quantitative Research Designs. 2. Categorise Research Techniques according to the various Research Designs Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapters 7, 8, 9 and 10 7 TOPIC 6: Measurement of Variables and Data Collection Tools 1. Explain the operationalisation of variables 2. Understand how Scaling Techniques are applied, and how some of the Rating Scales are treated. 3. Explain the importance of establishing the Goodness of Measures. 4. Explain the Different Types of Validity and Reliability 5. Evaluation of data collection methods Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapters 11 and 12 Created: Vicki J Hetherington Modified: Term 4, 2018 Review Date: Term 1, 2019 Version: 1 Page 7 of 10 This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document. ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 WEEK TOPIC LEARNING OBJECTIVES RESOURCES AND READINGS 8 TOPIC 7: Sampling Designs 1. Determine the parameters of sampling design 2. Evaluate the sampling process 3. Analyse the process to secure an appropriate sample. 4. Demonstrate understanding of issues of Precision and Confidence, in particular determining Sample Sizes and Estimation. Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapter 13 9 TOPIC 7: Qualitative Data Analysis 1. Identify and evaluate the strengths and limitations of qualitative data 2. To analyse Qualitative Data using a structured approach. 3. To stress the importance of reliability and validity in Qualitative Data Analysis. Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapter 16 10 TOPIC 9: Quantitative Data Analysis 1. Identify and evaluate the strengths and limitations of quantitative data 2. To understand how to Prepare Data for Analysis including Coding, Editing, Addressing Missing Responses and then entered for Analysis. 3. Investigate and be able identify and conduct Descriptive Data Analytics for Quantitative Data 4. Investigate and be able identify and conduct Basic Inferential Data Analytics for Quantitative Data 5. To be able to interpret the results they obtain from Quantitative Data Analyses. 6. To make sense of other Measures by interpreting Concepts of Hypothesis Testing, Correlation Coefficients and Regression Analysis. Sekaran, U., Bougie, R. (2013) Research Methods for Business. United Kingdom, John Wiley and Sons Ltd Chapter 14 and 15 ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 Assessment 1 : Assessment Criteria for Defence of Research Project (Individual) Fail Pass Credit Distinction High Distinction Evidence Use of literature/evidence of reading. (30%) Little evidence of literature being consulted or irrelevant to the assignment. Less than required academic references used. Literature is presented uncritically, in a purely descriptive way and indicates limitations of understanding. Clear evidence and application of readings relevant to the subject; uses indicative texts identified. Able to critically appraise the literature and theory gained from a variety of sources, developing own ideas in the process. Has developed and justified using own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed. Concepts/Analysis Uses and explains concepts and theories that are relevant to the research topic. Demonstration of critical analysis. (40%) Lack of or Inaccurate or inappropriate choice of concepts/theory. Selection of concepts/theory is appropriate but some aspects have been missed or misconstrued. Most key concepts/theories are included in the work in an appropriate straightforward manner. Insightful analysis including appropriate selection of concepts/theories in key areas. Assignment demonstrates critical insights, integration and innovation in the selection and handling of concepts/theory. Conclusions Demonstrate ability to develop informed opinions based on literature and apply these to the development of a research project. (30%) Unsubstantiated/invalid conclusions based on anecdote and generalisation only, or no conclusions at all. Limited evidence of findings and conclusions supported by theory/literature. Evidence of findings and conclusions grounded in theory/literature. Good development shown in summary of arguments based in theory/literature. Analytical and clear conclusions well grounded in theory and literature showing development of new concepts. Overall 0-4949 5050-6464 6565-7474 7575-8484 85+ ASSESSMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 Assessment 2 : Assessment Criteria for Research Proposal (Individual) Fail Pass Credit Distinction High Distinction Evidence Use of literature/evidence of reading. (15%) Little evidence of literature being consulted or irrelevant to the assignment. Less than required academic references used. Literature is presented uncritically, in a purely descriptive way and indicates limitations of understanding. Clear evidence and application of readings relevant to the subject; uses indicative texts identified. Able to critically appraise the literature and theory gained from a variety of sources, developing own ideas in the process. Has developed and justified using own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed. Concepts Uses and explains concepts and theories that are relevant to the research topic. (25%) Lack of or Inaccurate or inappropriate choice of concepts/theory. Selection of concepts/theory is appropriate, but some aspects have been missed or misconstrued. Clearly articulates key concepts and theories and the relationship to the investigation. The theories work in an appropriate straightforward manner. Insightful critical analysis and appropriate selection of concepts/theories in key areas. Assignment demonstrates integration and innovation in the selection and handling of concepts/theory. Analysis Methodology. Demonstration of critical analysis. (20%) Fails to analyse information. Can analyse a limited range of information (i.e., using classification principles). Can analyse with guidance using given classification principles. Can analyse a range of information with minimum guidance, can apply major theories and compare alternative methods/techniques for obtaining data. Can analyse new and/or abstract data and situations without guidance using a wide range of techniques appropriate to the topic. Conclusions Unsubstantiated/invalid conclusions based on anecdote and Limited evidence of findings and Comprehensive evidence of findings Good development shown in summary of Analytical and clear conclusions well ASSESMENT BRIEF BRH606: Business Research for Hoteliers -Term 4 2018 Demonstrate ability to develop informed opinions based on literature and apply these to the development of a research project. (20%) generalisation only, or no conclusions at all. conclusions supported by theory/literature. and conclusions with clear relationship to theory/literature. arguments based in theory/literature. grounded in theory and literature showing development of new concepts. Style Quality of written expression (clear, logical, comprehensive) and referencing. (20%) Errors in grammar, word choice, spelling or written expression AND/OR errors in referencing style. Consistent errors in grammar, word choice, spelling or written expression OR errors in referencing style. Very few errors in grammar, word choice, spelling or written expression AND no errors in referencing style. Clear and concise academic written presentation with no grammatical errors, appropriate word choice and correct spelling. Few minor errors in referencing style. No errors in grammar, word choice, spelling or written expression AND no errors in referencing style.

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