Assignment StepsCreatea minimum 700-word product strategy in Microsoft Word. Complete the following: Select a product strategy.Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).Discuss two types of media methods you could use to highlight your product or service.Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).Address three elements of the following product and promotion list:Integrated marketing communicationAdvertising strategy/objectivesPush and pullMedia strategyAdvertising executionDirect marketingPublic relations/strategiesPositioningThe plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.
Create a 700-word product strategy in MS Word.
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