Develop an abridged Marketing Mix
Develop an abridged Marketing Mix with Strategies for every P for restaurant business You are required to use Weeks 5 module material to develop an a Marketing Mix with Strategies for every P (Product, Price, Place, and Promotion). In doing so: Explain how your marketing mix aligns with your company long-term strategy/ strategies, and Explain why you have selected the specific strategy for each P Specifics If necessary, examine analytical tools for the identification of market positions, including customer analysis and segmentation; competitor analysis; portfolio analysis, market attractiveness and business position assessment; product life cycle matrix. You need to support your answers with relevant evidence from your readings thus far Reference CIM (2015). Marketing and the 7Ps: A brief summary of marketing and how it works. Retrieved from: https://www.cim.co.uk/media/4772/7ps.pdf. Kotler, P. (2012). Marketing Management. Sourced from: https://www.pearson.com/us/ Higher-education/product/Kotler-Marketing-Management-14th Edition/978013210 2926.htm.