Faculty of Arts and

Faculty of Arts and Education

Faculty of Arts and Education ACC100 Communication in Everyday Life Deakin University Unit Guide Trimester 2, 2018 28 June 2018 CONTENTS WELCOME 2 WHO IS THE UNIT TEAM? 2 Unit chair: leads the teaching team and is responsible for overall delivery of this unit 2 Unit chair details 2 Other members of the team and how to contact them . 2 Administrative queries 2 ABOUT THIS UNIT 3 Unit development in response to student feedback 3 Your course and Deakins Graduate Learning Outcomes .. 3 Your Unit Learning Outcomes . 3 ASSESSING YOUR ACHIEVEMENT OF THE UNIT LEARNING OUTCOMES 4 Overview 4 Summative assessment .. 4 Summative assessment task 1 . 4 Summative assessment task 2 . 5 Summative assessment task 3 . 6 Formative assessment . 7 Your learning experiences in this Unit and your expected commitment 7 Contact Hours . 7 Note .. 7 UNIT LEARNING RESOURCES . 8 Essential learning resources . 8 Recommended learning resources .. 8 KEY DATES FOR THIS TRIMESTER 8 UNIT WEEKLY ACTIVITIES 8 Deakin University, Faculty of Arts and Education ACC100 Communication in Everyday Life Trimester 2, 2018 28 June 2018 Page 2 of 9 WELCOME Hello and welcome to ACC100. This unit is a little different to others, it has a new way of delivering content, a different approach to assessments and, most importantly, your interests shape the materials. There are three key drivers in this unit that will ensure a smooth trimester: l First and foremost, the readings these include the unit textbook as well as a broad range of media texts (such as television, film, blogs, and social media). l Second, challenge yourself to take a critical approach in your understandings of media and communications review your ideals, beliefs and assumptions context is key and informs how and why you communicate, and the ways in which you read and interpret media texts. l Third, turn your family and friends into a real life communications research lab observe, ask and analyse. Most of all, enjoy ACC100, communicate with your peers and have fun! Luke This Unit Guide provides you with the key information about this Unit. For the best chance of success, you should read it very carefully and refer to it frequently throughout the trimester. Your Unit site (accessed in DeakinSync) also provides information about your rights and responsibilities we will assume you have read this before the Unit commences, and we expect you to refer to it throughout the trimester. WHO IS THE UNIT TEAM? Unit chair: leads the teaching team and is responsible for overall delivery of this unit Trimester 1: Julie Freeman Trimester 2: Luke Heemsbergen Trimester 3: Julie Freeman Unit chair details Campus: Melbourne Burwood Email: luke.h@deakin.edu.au Phone: +61 3 924 68786 Other members of the team and how to contact them Please see staff details on the units Cloud site. Administrative queries l Contact your Unit Chair or Campus Leader l Drop in or contact Student Central to speak with a Student Adviser For additional support information, please see the Rights and Responsibilities section under Resources in your unit site Deakin University, Faculty of Arts and Education ACC100 Communication in Everyday Life Trimester 2, 2018 28 June 2018 Page 3 of 9 ABOUT THIS UNIT This unit explores communication theory through practice, using dynamic and creative participatory learning activities to discover how communication theory plays out in everyday life. Students examine the motivation for and consequences of communication in their daily life, exploring how we communicate changing social norms and use agency to reproduce and redefine things like friends, work and what are acceptable modern communication practices. The unit brings communication theory to life by drawing on a range of learning materials reading text, newspapers, television, web-based resources and film in order to examine how individuals participate in social construction, the process of meaning making and the building of social capital. A key element of this unit is the use of the students own imagination to drive participatory learning; teaching materials are responsive and interactive, students will be encouraged to interact with the weekly topic and learn by doing. Topics covered in this unit include: the power of stories and narrative, names and naming, non-verbal communication in the digital age, professional and organisational communication, semiotics, the media and the construction of social class, the power of advertising, how imagination shapes communication, constructing and maintaining the digital self and the changing world of gendered communication. Unit development in response to student feedback Every trimester, we ask students to tell us, through eVALUate, what helped and hindered their learning in each unit. You are strongly encouraged to provide constructive feedback for this unit when eVALUate opens (you will be emailed a link). Each year, the staff review your comments and suggestions on how to improve this unit. Please free feel to share your ideas with the teaching team we use them to make ACC100 a fun and challenging experience. If you have any concerns about the unit during the trimester please contact the unit teaching team preferably early in the trimester so we can discuss your concerns, and make adjustments, if appropriate. Your course and Deakins Graduate Learning Outcomes GLO1 Discipline knowledge and capabilities: appropriate to the level of study related to a discipline or profession GLO2 Communication: using oral, written and interpersonal communication to inform, motivate and effect change GLO3 Digital literacy: using technologies to find, use and disseminate information GLO4 Critical thinking: evaluating information using critical and analytical thinking and judgment GLO5 Problem solving: creating solutions to authentic (real world and ill-defined) problems GLO6 Self-management: working and learning independently, and taking responsibility for personal actions GLO7 Teamwork: working and learning with others from different disciplines and backgrounds GLO8 Global citizenship: engaging ethically and productively in the professional context and with diverse communities and cultures in a global context Each Deakin course has course learning outcomes which explain what the Deakin Learning Outcomes mean in your discipline. Learning in each unit builds towards the course learning outcomes. Your Unit Learning Outcomes Each unit in your course is a building block towards these Graduate Learning Outcomes not all units develop and assess every Graduate Learning Outcome (GLO). Deakin University, Faculty of Arts and Education ACC100 Communication in Everyday Life Trimester 2, 2018 28 June 2018 Page 4 of 9 These are the Learning Outcomes (ULO) for this Unit At the completion of this Unit, successful students can: Deakin Graduate Learning Outcomes ULO1 Describe and explain key concepts of communication theory GLO1 ULO2 Apply communication theory in daily practice GLO2, 5 ULO3 Analyse and understand a range of texts (print, film, television and digital) GLO4, 5 ULO4 Produce and evaluate a range of communication devices (verbal, written and visual) GLO3, 4 ULO5 Negotiate and produce cooperative assessment items GLO3, 7 ULO6 Develop and improve their communication practices (workplace, cultural, interpersonal and digital) GLO8 ASSESSING YOUR ACHIEVEMENT OF THE UNIT LEARNING OUTCOMES Overview In brief, these are the assessment tasks for this unit (details below): Interpretation of online digital objects, 30%, equivalent 1200 words Interactive presentation, 30% equivalent 1200 words Digital workbook, 40%, equivalent 1600 words Summative assessment (tasks that will be graded or marked) NOTE: It is your responsibility to keep a backup copy of every assignment where it is possible (eg written/digital reports, essays, videos, images). In the unusual event that one of your assignments is misplaced, you will need to submit the backup copy. Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism. When you are required to submit an assignment through CloudDeakin (accessed in DeakinSync), you should receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment folder after upload, and check for, and keep, the email receipt for the submission. Summative assessment task 1 Interpretation of digital texts Deakin University, Faculty of Arts and Education ACC100 Communication in Everyday Life Trimester 2, 2018 28 June 2018 Page 5 of 9 Brief description of assessment task Individually, you will be required to locate two digital texts that make meaning for you (any digital texts that can be embedded in your assessment are acceptable images, articles, social media posts/pages, photographs, advertisements, stills from film/television but avoid the use of audio/video material). Once you have located your texts, you will need to: 1. Briefly explain why you selected these particular texts. 2. Using the concepts and terminology of the unit, critically evaluate how these objects work to make meaning. 3. Consider the concept of intertextuality: compare and contrast the two texts, discussing whether one is more powerful than the other, and how they relate. Be sure to reference any material you use (at minimum, you should be referencing the relevant textbook chapters and the sources of the objects), and include a reference list at the end of your assessment. Further instructions for this assessment are provided on the units Cloud site. Detail of student output 1200 words Grading and weighting (% total mark for unit) 30% This task assesses your achievement of these Unit Learning Outcomes ULO1, ULO2, ULO3, ULO4 Online research and building a repository of digital items/artefacts, which demonstrate communication concepts in practice. This task assesses your achievement of these Graduate Learning Outcomes GLO1, GLO2, GLO3, GLO4, GLO5 Describe and explain key concepts of communication theory; Apply communication theory in daily practice; Analyse and understand a range of texts (print, film, television and digital); Produce and evaluate a range of communication devices (verbal, written and visual). How and when you will receive feedback on your work Students can expect feedback on each summative task in time to help them improve for the subsequent assessment. When and how to submit your work Due by 5pm, Friday 3 August 2018 via the CloudDeakin Assessment 1 dropbox. Please include your tutors name in the comment section when you submit your work, or cloud if you are enrolled as an online student. Summative assessment task 2 Interactive presentation Brief description of assessment task In groups, students will present on a concept from the unit materials. Students are to use accompanying slides with written/visual content and speaking times are to be split equally between students in groups (approximately 5 minutes per student). (Cloud students are to record audio narration in their slides before submission.) Students must submit their slides with a one-page summary document and a reference list within one week following the presentation. Further instructions for this assessment, including a list of presentation topics, are provided on the units Cloud site. Detail of student output equivalent 1200 words Grading and weighting (% total mark for unit) 30% Deakin University, Faculty of Arts and Education ACC100 Communication in Everyday Life Trimester 2, 2018 28 June 2018 Page 6 of 9 This task assesses your achievement of these Unit Learning Outcomes ULO1, ULO2, ULO3, ULO4, ULO5 In class and online presentations; online research and building a repository of digital items/artefacts which demonstrate communication concepts in practice. This task assesses your achievement of these Graduate Learning Outcomes GLO1, GLO2, GLO3, GLO4, GLO5 Describe and explain key concepts of communication theory; Apply communication theory in daily practice; Produce and evaluate a range of communication devices (verbal, written and visual); Negotiate and produce cooperative assessment items. How and when you will receive feedback on your work Students can expect feedback on each summative task in time to help them improve for the subsequent assessment. When and how to submit your work In class and online via CloudDeakin Assessment 2 dropbox. Please include your tutors name in the comment section when you submit your work, or cloud if you are enrolled as an online student. On campus students are to present in class between weeks 6 and 10 (presentation dates will be assigned in the first few weeks of the trimester) and upload their submission within one week of the presentation. Cloud students should submit their virtual presentations between weeks 6 and 10. Summative assessment task 3 Digital workbook Brief description of assessment task During weeks 5 to 10, students will be given a range of activities focused on the key topics and concepts from the unit. Each task (equivalent 400 words) is to be completed individually. In week 11, students are to select their best four tasks to edit and organise into one document for submission, which is to have one combined reference list. Details of the weekly tasks and further instructions for this assessment are provided on the units Cloud site. Detail of student output equivalent 1600 words Grading and weighting (% total mark for unit) 40% This task assesses your achievement of these Unit Learning Outcomes ULO4, ULO5, ULO6 Sourcing, contributing and narrating texts. This task assesses your achievement of these Graduate Learning Outcomes GLO3, GLO4, GLO8 Produce and evaluate a range of communication devices (verbal, written and visual); Analyse and understand a range of texts (print, film, television and digital); Develop and improve communication practices (workplace, cultural, interpersonal and digital). How and when you will receive feedback on your work Students can expect feedback via CloudDeakin. When and how to submit your work Due by 5pm, Monday 1 October 2018 via the CloudDeakin Assessment 3 dropbox. Please include your tutors name in the comment section when you submit your work, or cloud if you are enrolled as an online student. Deakin University, Faculty of Arts and Education ACC100 Communication in Everyday Life Trimester 2, 2018 28 June 2018 Page 7 of 9 Formative assessment (for practice and feedback rather than marks and grades) In addition to the above, you will have a better chance of success in this Unit if you complete these tasks you will get valuable experience and feedback. Additional weekly exercises and activities are available on the units Cloud site. These are optional tasks designed to stimulate engagement with the unit materials and improve your learning outcomes. They will not be marked/graded. Your learning experiences in this Unit and your expected commitment To be successful in this unit, you must: l Read all materials in preparation for your classes or seminars, and follow up each with further study and research on the topic; l Start your assessment tasks well ahead of the due date; l Read or listen to all feedback carefully, and use it in your future work; l Attend and engage in all timetabled learning experiences, listed below. Contact Hours Trimester 1 and Trimester 2 Campus: Week One to Eleven: 1 x 2 hour Seminar per week (Note: Week 11 is a 1 x 2 hour screening) Cloud (online): Learning experiences are via CloudDeakin Trimester 3: Campus: Week One to Eleven: 1 x 2 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin Each week, on campus students are expected to attend a two hour seminar (or tutorial in the old language); there are no classes (lectures) for this unit. Online students will be provided with unit materials via CloudDeakin and undertake a range of activities that mirror the campus-based seminars. Note At Deakin, l Lectures are referred to as classes (definition: a general meeting for all students, for which students do not need to register and where students are engaged through presentations and learning activities) l Tutorials, workshops and seminars are referred to as seminars (definition: more interactive meetings for smaller groups of students). l For the complete list of agreed definitions for learning experiences, see the Course Design and Delivery Procedure (https://policy.deakin.edu.au/view.current.php?id=00127) Deakin University, Faculty of Arts and Education ACC100 Communication in Everyday Life Trimester 2, 2018 28 June 2018 Page 8 of 9 UNIT LEARNING RESOURCES Your unit learning resources are available in your unit site accessed in DeakinSync. Essential learning resources Chalkley, T, Hobbs, M, Brown, A, Cinque, T, Warren, B & Finn, M 2015, Communication, digital media and everyday life, 2nd edn, Oxford University Press, South Melbourne, VIC. Recommended learning resources Additional learning resources are available on CloudDeakin. KEY DATES FOR THIS TRIMESTER Trimester begins (classes begin) Monday 9 July 2018 Intra-trimester break (a short break during trimester) Monday 13 August Sunday 19 August 2018 Trimester ends (classes cease) Friday 28 September 2018 Study period (examination preparation period) Monday 1 October Friday 5 October 2018 Examinations begin Monday 8 October 2018 Examinations end Friday 19 October 2018 Inter-trimester break (the period between trimesters) Monday 22 October Friday 2 November 2018 Unit results released Friday 2 November 2018 (6pm) UNIT WEEKLY ACTIVITIES Week Commencing Chapter to Read Topic Assessment due date 1 9 July 2018 1 Introduction 2 16 July 5 How media make things mean: narratives and intertextuality 3 23 July 7 Gender, identity and communication 4 30 July 9 Semiotics: signs and symbols Assessment 1 due by 5pm, Friday 3 August 2018 5 6 August 8 Designing desire: the power of advertising in everyday life Intra-trimester break: Monday 13 August Sunday 19 August 2018 (inclusive) Deakin University, Faculty of Arts and Education ACC100 Communication in Everyday Life Trimester 2, 2018 28 June 2018 Page 9 of 9 6 20 August 12 Ideology and meaning in film Assessment 2 (presentations) due through weeks 6 10 7 27 August 15 & 16 Digital media and communicating reality 8 3 September 17 Gaming, social norms and emerging fan cultures 9 10 September 13 Organisational communication 10 17 September 6 Non-verbal communication 11* 24 September 21 Connecting communication concepts Assessment 3 due by 5pm, Monday 1 October 2018 *AFL Grand Final Eve Friday 28 September 2018

Pssst…Are you looking for assignment help?

We have experienced native experts to complete any assignment you may have. Plagiarism Free & Great Quality. (Full Refund Provided)

<< SAVE15 >>

Place your first order with code to get 15% discount right away!

Impressive sample results