Referencing Styles : APA Task DescriptionThis is an assignment which must be completed by students individually. It has two components.Students must write an essay and then explain their essays main arguments via a short video presentation. Theessay should be a minimum of 1,200 words and no longer than 1,700 words, not including the reference list. Thevideo presentation should be a minimum of 2 minutes in duration and no longer than 4 minutes. Your videosubmission should be accompanied by a (Word document) transcript of what was said in the video.THE ESSAY (30% of the total mark for this subject)The objective of this essay is to develop your understanding of the business model as a concept and how atheoretical understanding of business models can be used to explain value creation, value appropriation and/or the innovation process at firms in reallife.To successfully complete this assessment, you are required to explore theacademic literature on business models and to write an essay addressing the following statement:According to Kodama (2009), Zott and Amit (2010), and Itami and Nishino (2010), who published in Long RangePlanning in 2009 and 2010, business models can be conceptualised as activitybasedsystems. However, theseauthors developed significantly different models and insights in their papers when they wrote about businessmodels as systems. There is a good reason for this. The way in which firms create and capture value can varysignificantly. Much depends on the firms unique context. In other words, when managers think about their firmsbusiness model it goes without saying they need to understand the firm at a particular point in time, how it mayneed to change but also the elements that compose it. Business models as activitybasedsystems providemanagers with the flexibility to abstract in all of these ways.(Links to the above articles can be found on Moodle.)When you write your essay you should ensure you fully address the above statement and do the following:.Define the concept of a business model.Explain what is involved when one conceptualises business models as systems.Explain how business models as systems can be used to solve static and dynamic problems.Explain how business models as systems can be used to understand how firms partner.Explain how business models as systems can be used to understand the innovation process.Explain Kodamas (2009), Zott and Amits (2010), OR Itami and Nishinos (2010) arguments in more detailthrough the use of an example, that is, by explaining the business model of one firm in more detail. (You onlyneed to focus on the articles of one of the articles referred to above, that is, only one business modelframework or model.)Identify which article you thought helped you understand business models as systems the most and explainwhy. (You can identify one article, two or all three if you want.)Conclude by briefly discussing the significance of your findings for the future of business models.N.B. You should feel free to use diagrams to illustrate points in your essay, including develop hybridframeworks and models of your own based on your research.
Innovation and Sustainable Business
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