Assessment task 1 (weighting = 20%) Your boss, the Director of Communications at Company ABC, has noticed a shift in how leaders communicate within organisations from a tactical focus to a more strategic and elevated level. She has asked you to prepare an executive summary on the following theme: How do leaders use communications to execute strategy in the 21st century? Please follow these guidelines to complete the assessment: 1. Read the article by Argenti, P 2017, Strategic Communication in the C-Suite, International Journal of Business Communication, vol. 54, no. 2, pp. 146 160 (located on the Blackboard under Assessment Details, Task 1). 2. Engage in research to find two other articles (academic journal and/or industry journal) related to how leaders use communications to execute strategy. Use search engines such as Google Scholar and the SCU library website to do your research. 8 | MNG81001 Management Communication (Session 3, 2018) 3. After carefully reading the three articles, identify three key points that relate to the central theme of the memo (how do leaders use communications to execute strategy in the 21st century) to form the structure for the body of your work. Support for each point must come from at least TWO of your THREE sources. Use ONE quotation for each point from one of your three sources. 4. Each point requires a heading which should be clearly, logically and accurately labelled since headings reveal the organisation of the paper and permit quick reference to specific information. They also make the paper easy to read. 5. Write the Executive Summary using the memo format in a plain serif font (e.g. Times New Roman). Suggested font sizes are 12 for the text and 14 for the headings. Double or 1.5 space. Put page numbers in line with the right margin at the bottom of each page. 6. For every source you need to have: the name of the author or authors, the full title, and complete publication information. Cite sources in two places. This is a two-part process: in the body of your paper, in a list of references at the end of your paper.
ollow these guidelines to complete the
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