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UNIVERSITY OF SUNDERLAND AND MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE Course : Master of Business Administration MBSD51816A _ MBSE21814A Master of Business Administration (Supply chain Management) MSCD51803A Module : PGBM16 Global Corporate Strategy MDIS Module Tutor : Dr. Alby Kurian Assessment : Individual Assignment Due Date : 02 January 2019 Word Length : 3,000 words +/- 10% Please refer to AQH-F15 Guidance for Students on the Penalty for Exceeding the Limit for Assessed Work. Weighting within Module : 100% Assignment Submission Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission. If your centre supports Turnitin, a copy of your Turnitin originality report must be submitted in conjunction with your assignment. Outcomes Assessed : All module learning outcomes, knowledge and skills, are assessed in this assignment. Please note that the policy of the University on Policy on Cheating, Collusion and Plagiarism applies on this assignment. MBSD51816A _ MBSE21814A _ MSCD51803A _ PGBM16 Global Corporate Strategy, IA- Dec 2018 Page 2 of 7 Assessment Methods The module will be assessed by an individual written assignment. The weighting of this Individual Report will be 100%. All learning outcomes will be assessed. The standard University Regulations relating to the Infringement of Assessment Regulations apply. All work must be referenced using the Harvard Referencing System (please look at your Programme Handbook for copies of these important documents). The Business School takes any infringement of the regulations (through cheating, collusion and plagiarism) extremely seriously and if an allegation of infringement is proven against you, it may prevent you from completing the programme. The standard Model Regulations for the Universitys Modularised Programmes (see Programme Handbook) will apply and if you have any queries about the assessment or the regulations governing them please contact the module leader as soon as possible. Marking Scheme 70% 100% 60% 69% 40% 59% 0% 39% = = = = Distinction Merit Pass Fail ASSESSMENT INDIVIDUAL ASSIGNMENT (100% marks) Case Study: Elon Musk and his Group of Companies This individual assignment will assess all the learning outcomes below. It is based on the Harvard Business review article titled: A 40-Year Debate Over Corporate Strategy Gets Revived by Elon Musk and Warren Buffett Learning Outcomes: 1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies. 2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations 3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment. 4. Critically evaluate and monitor the business mission, objectives and policies of international organisations. 5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process Internally Moderated by: Module Tutors MBSD51816A _ MBSE21814A _ MSCD51803A _ PGBM16 Global Corporate Strategy, IA- Dec 2018 Page 3 of 7 Introduction This individual assignment will be assessed by means of a 3,000 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the nominated organisation. You will be required to apply the strategy concepts and analytical techniques studied in this module. Task Your task is to carry out a critical analysis and evaluation of the strategies adopted by the case organisation, using the information provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development. Your assignment should be presented in a business report format and should be within the range 3,000 10% words (excluding executive summary, references and relevant appendices). The report should include a title page and executive summary and be fully and consistently referenced, using Harvard Referencing style. It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate. Assessment Criteria This module will be assessed on the basis of this assignment. In the event of failing this assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the practical case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing why rather than describing what. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below. 10% of the marks are set aside for the presentation criteria. MBSD51816A _ MBSE21814A _ MSCD51803A _ PGBM16 Global Corporate Strategy, IA- Dec 2018 Page 4 of 7 Academic Rigour your ability to isolate the key strategic issues the coherence and depth of the analysis of those issues the ability to analyse the strategy context within which companies operates the ability to critically review and evaluate strategic decisions made by companies Methodology the use of relevant evidence, from material provided and personal research to support any statements made the appropriateness of the methods used and theoretical models and frameworks applied the breadth and depth of research undertaken Evaluation of data the ability to make sound recommendations or conclusions arising from the analysis the soundness of arguments put forward Presentation the summary of arguments report layout and format use of illustrative material and evidence to support arguments the appropriateness of length the quantity and accuracy of referencing MBSD51816A _ MBSE21814A _ MSCD51803A _ PGBM16 Global Corporate Strategy, IA- Dec 2018 Page 5 of 7 Case study Elon Musk and his Group of Companies Elon Musk is one of the most exciting entrepreneurs of his generation, and, if he manages his companies right in the future, he could be the Steve Jobs of his time. This American investor, engineer and business tycoon was ranked 25th on the Forbes list of The Worlds most Powerful People in 2018. In May 2002, Musk founded SpaceX, an aerospace manufacturer and space transport services company, of which he is CEO and lead designer. He co-founded Tesla, Inc., an electric vehicle and solar panel manufacturer, in 2003, and operates as its CEO and product architect. In 2006, he inspired the creation of SolarCity, a solar energy services company that is now a subsidiary of Tesla, and operates as its chairman. In 2015, Musk co-founded OpenAI, a nonprofit research company that aims to promote artificial intelligence. In July 2016, he cofounded Neuralink, a neurotechnology company focused on developing brain-computer interfaces. In December 2016, Musk founded The Boring Company, an infrastructure and tunnel-construction company. Musk has envisioned a high-speed transportation system known as the Hyperloop and has proposed a vertical take-off and landing electric jet. These moves, representing billions of investment and extension into new industries, came at a time when Tesla was still losing money and struggling to scale up production of its electric vehicle lines to meet ambitious delivery targets. Meanwhile, SpaceX was, while growing its business of launching satellites and cargo into space for commercial and governmental clients, preparing to take astronauts into space, pioneering the use of reusable rockets and announcing plans to colonize Mars. Will Musk be able to realize his ambitious goals or was he taking too many risks with his investors money? Source: Harvard Business Review, 2017 QUESTIONS: QUESTION 1. The Elon Musk group of companies has notched up many successes as well as some failures. Critically evaluate the success as well as the failure of the group. (30 marks) QUESTION 2. Employing strategic tools learnt in the course of the module, make recommendations to sustain the successes of the group in the future. (30 marks) QUESTION 3.What are the strategic lessons that the Elon Musk case study offers, that would be of value to companies around the world today? (30 marks) QUESTION 4.Critically reflect on the impact of this assignment on your understanding of global corporate strategy in the context of todays business world. (10 marks) MBSD51816A _ MBSE21814A _ MSCD51803A _ PGBM16 Global Corporate Strategy, IA- Dec 2018 Page 6 of 7 Generic Assessment Criteria Postgraduate These should be interpreted according to the level at which you are working Categories Grade Relevance Knowledge Analysis Argument and Structure Critical Evaluation Presentation Reference to Literature Pass 86 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse. 76-85% The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality. 70 75% The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. 60 69% Directly relevant to the requirements of the assessment A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein Comprehensive analysis clear and orderly presentation Well supported, focussed argument which is clear and logically structured. Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice. Well written, with standard spelling and grammar, in a readable style with acceptable format Critical appraisal of up-to date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material. 50 59% Some attempt to address the requirements of the assessment: may drift away from this in less focused passages Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance Significant analytical treatment which has a clear purpose Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice. Competently written, with only minor lapses from standard grammar, with acceptable format Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts. Competent use of source material. 40 49% Some correlation with the requirements of the assessment but there are instances of irrelevance Basic understanding of the subject but addressing a limited range of material Some analytical treatment, but may be prone to description, or to narrative, which lacks clear Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point. MBSD51816A _ MBSE21814A _ MSCD51803A _ PGBM16 Global Corporate Strategy, IA- Dec 2018 Page 7 of 7 analytical purpose mode(s) couched in simplistic terms Fail 35 39% Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms A limited understanding of a narrow range of material Largely descriptive or narrative, with little evidence of analysis A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence Some evidence of a view starting to be formed but mainly derivative. Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style Barely adequate use of literature. Over reliance on material provided by the tutor. The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied for compensation consideration. 30 34% The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators. 15-29% The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators. 0-14% The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.

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