This unit guide provides

This unit guide provides important information and should be kept as a referenc

COLLEGE OF BUSINESS Unit of Study Guide Unit Name: BUSINESS RESEARCH METHODS Unit Code: BMO6630 Year: 2018 Semester: TRI 1 2018 Location: VU SYDNEY Prepared by: Dr Thu-Huong Nguyen Welcome Welcome to this unit of study. This unit guide provides important information and should be kept as a reference to assist with your studies. This guide includes information about your reading and resources, independent learning, class activities and assessment tasks. We recommend that you read this guide carefully: you will be expected to manage your learning as you work towards successful study. Detailed information and learning resources for this unit have also been provided on the unit website on VU Collaborate, which can be reached via the Student Portal at vu.edu.au/student-tools/myvu-student-portal.It is important that you access your unit website regularly for messages and updates, as well as tasks related to your unit. Please note that the University will only send emails, including those from the VU Collaborate space, to your VU email account. Information about how to manage your VU email can be found under Support and Resources in your unit site. Contents 1. About this unit 3 2. Indicative schedule 5 2. Assessment 6 4. Scholarly writing, plagiarism and copyright 14 5. Important information about assessment 14 6. Getting help and providing feedback 15 About this unit Unit title: Business Research Methods Unit code: BMO6630 Credit points: 12 Campus: VU SYDNEY Year and semester: TRI 1 2018 Key staff Unit co-ordinator/ Lecturer Name: Dr Thu-Huong Nguyen Location: City Flinders Campus, Room 11.20 Contact number: 9919 1268 Contact email: Thu-huong.nguyen@vu.edu.au Teaching team Name: Khaled Kourouche Location: VU Sydney Contact number: Khaled.Kourouche@vu.edu.au Prerequisites: None Other details: This is a foundation unit for Masters courses in the College of Business and a pre-requisite unit for BGP7730. Mode of delivery Face-to-face & blended learning Unit description The purpose of the unit of study is to provide students with a firm foundation from which they can undertake a research problem. For the duration of the semester guidance will be given to students for the identification of a research problem. Instruction will be provided which will enable students to perform effective literature reviews. Students will be presented with various models of methodology and assist with designing an appropriate method for their research. Students will be trained in the analysis and presentation of results, exposition of processes and methods used and conclusions drawn. Learning outcomes On successful completion of this unit, students should be able to: review, analyse and critique discipline-based knowledge in businesses and organisations to identify and interrogate complex problems and develop a broad perspective of discipline-related research undertakings, both in general and more specifically research within one or more sub-disciplines; critically review basic research construction and evaluation and demonstrate discipline-appropriate application of research terminology; conceptually map the research process, identifying researchable problems and developing a defensible conceptual framework for research; justify the use of research methodologies as relevant to particular examples of social and business research investigations; conduct critical reviews of research output; discriminate or develop theories relevant to the applicability and limitations of experimental, survey and case study research; Learning and teaching strategies This Unit will be delivered as a 3 hour workshop per week and blended learning sessions focusing on specialised discipline specific research techniques and/or methods. Students are expected to read extensively the academic literature and to synthesise and critique models and research methods to assist them in the preparation of assessment tasks. Graduate Capabilities In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be: 1. Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information c) Effective communication using known and yet to be developed tools in many contexts. 2. Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. b) Understanding how to initiate and develop new ideas c) Planning and organising self and others d) Decision making Students will receive structured feedback on their experience of the above VU Graduate Capabilities within this unit of study through assessment feedback. Required reading Bryman, A., & Bell, E. (2015). Business Research Methods (4th ed.), Oxford: Oxford University Press. Indicative schedule for this unit Table A Lecture Topics and Activities Readings/Resources Assessment Tasks 1 Overview and Research ethics Chapters 1, 5 2 Research Process Chapter 2 On-line discussion Ongoing 3 Theory Building & Critically reviewing the literature Chapter 3 4 Research Design Chapter 4 5 Secondary data analysis & Content analysis Chapter 12,13 6 Quantitative business research surveys & questionnaire design Chapters 6, 9 Assignment 1 due 7 Quantitative business research measurement scales & attitude measurement Chapter 10 8 Sampling and fieldwork Chapter 7 9 Quantitative business research data collection & data analysis & reporting Chapters 9, 14 Assignment 2 Part A due 10 Quantitative business research Pilot Testing Assignment questionnaires Qualitative business research Focus groups, in-depth interviews, phenomenology & observation Chapters 16, 18, 19 11 Qualitative business research Coding & Analysis & Reporting Chapter 22 12 Subject review & exam preparation Assignment 2 Part B due Assessment details Table B Assessment Assessment Tasks: Descriptions Learning Outcomes and Graduate Capabilities Weighting (%) Assessment Criteria Due date 1 Literature Review Article collection & Structured abstract Learning Outcomes: 1, 2 & 5 Graduate Capabilities: Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information c) Effective communication using known and yet to be developed tools in many contexts. 30% See page 7 -9 Week 6 2 Part A Questionnaire development Learning Outcomes: 1, 3, 4, & 6 Graduate Capabilities: Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information c) Effective communication using known and yet to be developed tools in many contexts. Confident, creative lifelong learners who can use their understanding of themselves and others to achieve their goals in work and learning. b) Understanding how to initiate and develop new ideas c) Planning and organising self and others d) Decision making 20% See page 10 &12 Week 9 Part B Questionnaire piloting & administration 20% See page 11 & 13 Week 12 3 Examination Learning Outcomes: 1, 3, 4, & 6 Graduate Capabilities: Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems. a) Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems. b) Accessing, evaluating and analysing information c) Effective communication using known and yet to be developed tools in many contexts. 30% See page 11 TBA 4 On-line discussion Learning Outcomes: 1, 3, 4, & 6 5% Bonus Ongoing Assessment Details Assessment 1: Individual Articles Collection & Structured Abstract 30% Due: Friday Week 6, 23.59 pm Undertake a literature review on a theoretical concept/construct of your choosing that has real world management implications (e.g., customer satisfaction, social media, airline industry competitiveness, return on investment, website quality etc.). Research the field to find four academic articles (the first article to propose the theory) relating to the concept; and three other more recent articles (2012 onwards) one of which must apply a quantitative research design, another a qualitative design and the third, a mixed method (qualitative and quantitative) design. Please note that all articles must be full papers (e.g., not research notes, book reviews) sourced from refereed academic journals. Please review them and write an 1,000 word structured abstract, which draws upon all the articles you have reviewed, using the following headings: Brief summary of the theory and progression in the field (i.e., how has the theory developed since first proposed?) Common themes/findings across the four articles. Different themes/findings across the four articles. Study limitations and how these differ across the various study designs (quantitative, qualitative). Future research directions proposed in the articles. The assessment criteria can be found on page 9 (and on VU Collaborate). Submit in separate files through the Assessment Dropbox on VU Collaborate by Friday Week 6, 23.59 pm the following documents: Assignment cover sheet (signed Declaration); List of reviewed articles; Reviewed articles; and Structured abstract All hard copies are to be submitted to your lecturer. Assessment 1 Article Collection & Structured Abstract (30%) Name: _____________________________________________________________________ Student id: _________________________________________________________________ Theoretical concept the articles relate to: ________________________________________ List of reviewed articles: Provide reference for each academic article (formatted using the Harvard Referencing Style) Conceptual article (proposed theory) Quantitative article Qualitative article Mixed method article Assessment 1: Assessment Criteria Structured Abstract Structured Abstract Elements Excellent Very Good Good Fair Poor Brief summary of the theory & discussion of progression in the field 5 marks Discussion of common themes 5 marks Discussion of different themes 5 marks Discussion of study limitations & how limitations differ across the research designs 5 marks Discussion of future research directions (commonalities & differences) 5 marks Presentation (style, expression, grammar) 5 marks Grade ______________/30 marks Comments: Signed: Dated: Assessment 2: Group of two Part A: Questionnaire development 20% Due: Friday Week 9, 23.59 pm In pairs, design a questionnaire to address the following management problem. Conspicuous consumption is generally seen by many researchers as a process or means to achieve or maintain status and other social benefits, mainly through the consumption of luxury goods. As the relevant literature suggests, it may be an instrument of signalling. Literature provides enough evidence to show that consumers get into conspicuous consumption of status products to improve their social standings, with peer pressure and social comparisons being two key influencing factors. It can also be a matter of self-fulfilment or just serve as a means to fill social voids. Conspicuous consumption patterns depend not only on personal traits of the consumers, but also on the surrounding socioeconomic and cultural background. However, there is a lack of research concerning conspicuous consumption generally and in Asia in particular. The Department of Consumer affair decided to commission research to get a better understanding of the factors such as socio demographics, cultural values and shopping motivation that influence the future behavioural intention of conspicuous consumption. A quantitative method research will be applied using a questionnaire survey with customers. Design a survey questionnaire with a minimum of 10 and a maximum of 20 questions to gather data to address the management problem. Use a mix of open and closed question formats. At least, one of your questions must employ a replicable scale a scale that has previously been tested in the academic literature relating to consumer behaviours and found to be reliable and valid. Ensure your questionnaire has a brief introduction to inform respondents as to the purpose of the research. In addition, in pairs write a brief 1000 word report explaining the structure of the questionnaire and the steps your group took in designing it to address the management problem. On Friday Week 9, 23.59 pm, submit through the Assessment Dropbox on VU Collaborate the following documents in separate files: Assignment cover sheet (signed Declaration); Questionnaire Brief report. The hard copies are to be submitted to your lecturer. Assessment 2: Group of two Part B: Questionnaire Piloting & Administration (20%) Due: Friday Week 12, 23.59 pm Based on the questionnaires designed by all students, a final questionnaire will be developed by the unit coordinator. In Week 10, in pair pilot test this Final Questionnaire by administering it to ten (10) people by way of a convenience sampling technique. These people may be family, friends or work colleagues; however, they must all be over 18 years old and have previously bought luxury goods and products. You can administer the questionnaire face-to-face, by telephone or online. All respondents will be asked to sign that their completion of the questionnaire is authentic to verify the fieldwork component of the assignment has been properly completed. Once the fieldwork has been completed, in your pair write a 1,500 word reflective report detailing: Your reasons for selecting the particular method of survey administration used? What were the advantages and disadvantages of using this method? Was the administration procedure a success i.e., did respondents understand the questions (look confused or ask questions)? was there missing data (i.e., skipped questions)? on average, how long it take for respondents to complete the survey? What suggestions would you make for improving the administration procedure used? What, if any changes, would you make to the questionnaire before administering it to a larger group of respondents? On reflection, what were the key lessons you learnt from the survey administration process? On Friday Week 12, 23.59 pm, submit through the Assessment Dropbox on VU Collaborate the following documents in separate files: Assignment cover sheet (signed Declaration); Group reflective report Revised questionnaire highlighting the changes being made; 10 completed Questionnaire together with their Verification Sheets. Hard copies are to be submitted to your lecturer. Assessment 3: Examination 30% TBA Details about the exam structure will be provided in class towards the end of the semester. The exam will cover the theory about research methods, problem solving and application questions. Assessment 4 Online discussion (bonus 5%) Ongoing through the semester: Students are expected to Reply to the posted discussion questions and Respond to other comments. BMO6630 Business Research Methods Assessment 2 Part A Marking Guide Student Names: Student ID. Numbers: Questionnaire Contains 1020 questions YES OR NO Contains a replicable scale YES OR NO Excellent Very Good Good Fair Poor Mix of open and closed questions Brief introduction detailing the purpose of the research Relevance of the questions (including replicable scale items) to the management problem Question wording (easy to understand, simple language used) Questionnaire layout (easy to follow, logical flow, appealing) Presentation (style, expression, grammar) Reflective Report (1000 words) Explanation of questionnaire structure Explanation of steps in questionnaire design Presentation (style, expression, grammar) Grade ______________/20 marks Signed: Dated: BMO6630 Business Research Methods Assessment 2 Part B Marking Guide Student Names: .. Student ID. Numbers: .. 10 Questionnaire Verification Sheets submitted (1 per respondent) YES OR NO Reflective Report Excellent Very Good Good Fair Poor Justification for survey administration method used (including supporting references where necessary) Discussion of the advantages and disadvantages of the survey administration method used (including supporting references where necessary) Reflections on the administration procedure Suggestions for improving the administration procedure (including supporting references where necessary) Discussion of changes required to the questionnaire before administrating it to a larger group of respondents (including supporting references where necessary) Key lessons learnt (including supporting references where necessary) Presentation (style, expression, grammar) Grade ______________/20 marks Signed: Dated: Submission procedure Ensure that all assessments are submitted with the completed assignment cover sheets as appropriate. Scholarly writing, plagiarism and copyright An academic course of study requires students to source information in a number of different formats including factual information, data and analysis, reasoned arguments and the insights of others. Part of what it means to be a scholar is to engage with the work of others, for example, to extend or refine ones own ideas, critique the work of others, or test and extend theories. However, remember to give credit where credit is due, that is, acknowledging the work of others in your own work by using the correct referencing system. Failure to acknowledge other peoples work appropriately may be regarded as plagiarism or academic misconduct. vu.edu.au/campuses-services/student-support/language-learning/academic-writing Copyright law gives the owner of text, photos, pictures, films and recordings the rights to control reproduction, publication, communication, performance and adaptation of their work. All students and staff of Victoria University are bound by the requirements of the Copyright Act (1968) when using third party copyright material in the course of their research and study. For information on copyright entitlements and responsibilities for study and research please see: vu.edu.au/library/referencing-copyright/copyright Referencing requirements within this unit The referencing convention that is applicable to this unit is Harvard. Academic writing and referencing guidelines: Two VU online support sites on academic writing and appropriate referencing are: http://www.vu.edu.au/library/referencing-copyright/referencing-guides-0 Extensions, Alternative Examinations and Special Consideration If you are not able to submit your work by the submission date or able to attend the final examination, and there are grounds (medical, personal hardship, extenuating circumstances, etc.) for not attending the examination or submitting your work on time, or for your performance being impaired, you may submit an online application for an extension, an alternative exam or for special consideration. You can find information and forms for Special Consideration, Alternative Examinations and Supplementary Examinations at http://www.vu.edu.au/student-life/exams-results/special-consideration-supplementary-exams. You may need to contact astudent counsellorto assist you with this process. For further information please seevu.edu.au/student-life/getting-help/counselling. Supplementary Assessment Supplementary Assessment may be available to students who have marginally failed a task, have not demonstrated competency for a unit, or who were successful in a claim for special consideration. If you wish to be considered for Supplementary Assessment you should refer to the student assessment policy is available at policy http://wcf.vu.edu.au/GovernancePolicy/PDF/POA090212002.PDF Forms are available at vu.edu.au/student-tools/student-forms Student Complaints Resolution Victoria University has a Student Complaints Resolution policy to guide you through the steps you can take to resolve issues related to your time at the University. If your issue relates to your study, the first step is to raise it directly with the relevant academic staff. You also have the option to make a confidential appointment with a Student Advocate if you are unsure how to approach the situation. For more information go to vu.edu.au/vu-sydney/campus-facilities-services/student-support. As a university of opportunity, Victoria University is committed to providing all students with the opportunity to succeed in their studies. If you require any support during the semester you are advised to speak to your unit co-ordinator, course co-ordinator or class teacher. There is also additional support and guidance for students. At VU we have a range of support, development and guidance and opportunities for you outside the classroom as part of your learning experience. The portal (vu.edu.au/student-tools/myvu-student-portal) provides detailed information on a range of student services (outlined in Table C below) with which you will find helpful. Table C General student support services Services for international students Services for students with disabilities and/or medical conditions The Library Academic Support and Development Student life and student associations Course structures Calendars and timetables Student email Assignment cover sheets and forms Students rights and responsibilities Social networking at VU Student complaints Student advocacy Providing feedback: Student Evaluation System Your feedback on your experiences within this unit is important, because it assists VU to improve the learning experience of units and courses for future students. You are encouraged to provide informal feedback directly to your unit and course co-ordinators. The University also collects your anonymous feedback systematically through the Student Evaluation Survey. Students are asked to complete the survey near the end of each unit. The survey will be online. The survey results are anonymous, and are not made available to the teaching staff in the unit until after the University has released your final grades. BMO6630-Business Research Methods Library Resources Identifying, anticipating and solving problems ranging from simple to important, complex and unpredictable problems Finding a problem to solve (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Finding-problem-solve/162455/186707-4.html?org=vu.edu.au Solving Common Project Problems (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Solving-Common-Project-Problems/175639-2.html?org=vu.edu.au Crafting a research plan: KWHL table (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Crafting-research-plan-research-logic-model/182890/373898-4.html?org=vu.edu.au Understanding problem design :the five step creative process (Lynda.com video) https://www.lynda.com/Design-Skills-tutorials/Understanding-problem-design/178138/367055-4.html?org=vu.edu.au Understanding ideation (Lynda.com video) https://www.lynda.com/Design-Skills-tutorials/Understanding-ideation/178138/367056-4.html?org=vu.edu.au Perform effective literature reviews Literature review (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Literature-review/182890/373883-4.html?org=vu.edu.au The Literature review a step-by-step guide for students/ Dr. Diana Ridley ( VU Library e-book) http://0-search.ebscohost.com.library.vu.edu.au/login.aspx?direct=true&db=cat02404a&AN=vic.b2126566&site=eds-live Various models of methodology exposition of processes and methods used and conclusions drawn Challenge: Choose which research methods to use (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Challenge-Choose-which-research-methods-use/182890/373879-4.html?org=vu.edu.au Solution: Choose which research methods to use (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Solution-Choose-which-research-methods-use/182890/373880-4.html?org=vu.edu.au Choosing the right research tools (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Choosing-right-research-tools/182890/373882-4.html?org=vu.edu.au Presenting and incorporating results (Lynda.com video) https://www.lynda.com/User-Experience-tutorials/Presenting-incorporating-results/439418/485642-4.html?org=vu.edu.au Designing an appropriate method for your research Research process overview (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Research-process-overview/182890/373896-4.html?org=vu.edu.au Evaluating the design research process (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Evaluating-design-research-process/182890/373915-4.html?org=vu.edu.au Challenge: Choose which research methods to use (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Challenge-Choose-which-research-methods-use/182890/373879-4.html?org=vu.edu.au Solution: Choose which research methods to use (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Solution-Choose-which-research-methods-use/182890/373880-4.html?org=vu.edu.au Crafting a research plan: The research logic model (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Crafting-research-plan-research-logic-model/182890/373898-4.html?org=vu.edu.au Choosing the right research tools (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Choosing-right-research-tools/182890/373882-4.html?org=vu.edu.au What is qualitative research? (Lynda.com video) https://www.lynda.com/Survata-tutorials/What-qualitative-research/476618/548322-4.html?org=vu.edu.au Benefits of qualitative research (Lynda.com video) https://www.lynda.com/Survata-tutorials/Benefits-qualitative-research/476618/548324-4.html?org=vu.edu.au Advanced qualitative techniques (Lynda.com video) https://www.lynda.com/Survata-tutorials/Advanced-qualitative-techniques/476618/548339-4.html?org=vu.edu.au Evaluating the design research process Evaluating the design research process (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Evaluating-design-research-process/182890/373915-4.html?org=vu.edu.au Collecting, analysing and interpreting data results Gathering data (Lynda.com video) https://www.lynda.com/Design-Skills-tutorials/Gathering-data/178138/367054-4.html?org=vu.edu.au Making the most of your research (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Making-most-your-research/182890/373903-4.html?org=vu.edu.au Analyzing and interpreting the data (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Analyzing-interpreting-data/193712/383689-4.html?org=vu.edu.au Analyzing your data (Lynda.com video) https://www.lynda.com/User-Experience-tutorials/Analyzing-your-data/439418/485641-4.html?org=vu.edu.au Presenting and incorporating results (Lynda.com video) https://www.lynda.com/User-Experience-tutorials/Presenting-incorporating-results/439418/485642-4.html?org=vu.edu.au What is data analysis? https://www.lynda.com/Excel-tutorials/What-data-analysis/423403/456685-4.html?org=vu.edu.au Collecting the data (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Collecting-data/193712/383688-4.html?org=vu.edu.au Secondary data research (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Secondary-data-research/193712/383680-4.html?org=vu.edu.au Mapping the research process, identifying researchable problems and developing a defensible conceptual framework for research Determining an appropriate scope of research (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Determining-appropriate-scope-research/182890/373899-4.html?org=vu.edu.au Develop a strong research plan (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Develop-strong-research-plan/479069/542865-4.html?org=vu.edu.au Research process overview (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Research-process-overview/182890/373896-4.html?org=vu.edu.au Challenge: Creating a design research plan (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Challenge-Creating-design-research-plan/182890/373900-4.html?org=vu.edu.au Solution: Creating a design research plan (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Solution-Creating-design-research-plan/182890/373901-4.html?org=vu.edu.au Reproducible research (Lynda.com video) https://www.lynda.com/Big-Data-tutorials/Reproducible-research/420305/505160-4.html?org=vu.edu.au Justify the use of research methodologies as relevant to particular examples of social and business research investigations Moderated vs. unmoderated research (Lynda.com video) https://www.lynda.com/User-Experience-tutorials/Moderated-vs-unmoderated-research/439418/485628-4.html?org=vu.edu.au Primary vs. secondary research (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Primary-vs-secondary-research/182890/373874-4.html?org=vu.edu.au Qualitative vs quantitative vs. research (Lynda.com video) from UX Research Fundamentals https://www.lynda.com/User-Experience-tutorials/Qualitative-vs-quantitative-research/439418/485626-4.html?org=vu.edu.au Qualitative vs. quantitative research (Lynda.com video) From Qualitative Marketing Research https://www.lynda.com/Survata-tutorials/Qualitative-vs-quantitative/476618/548323-4.html?org=vu.edu.au Generative vs. evaluative research (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Generative-vs-evaluative-research/182890/373876-4.html?org=vu.edu.au Market research (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Market-research/182890/373877-4.html?org=vu.edu.au Ethnographic research (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Ethnographic-research/182890/373878-4.html?org=vu.edu.au Challenge: Choose which research methods to use (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Challenge-Choose-which-research-methods-use/182890/373879-4.html?org=vu.edu.au Solution: Choose which research methods to use (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Solution-Choose-which-research-methods-use/182890/373880-4.html?org=vu.edu.au Determining the right participants (Lynda.com video) https://www.lynda.com/User-Experience-tutorials/Determining-right-participants/439418/485635-4.html?org=vu.edu.au Behavioral vs. attitudinal research (Lynda.com video) https://www.lynda.com/User-Experience-tutorials/Behavioral-vs-attitudinal-research/439418/485627-4.html?org=vu.edu.au Discriminate or develop theories relevant to the applicability and limitations of experimental, survey and case study research Challenge: Choose which research methods to use (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Challenge-Choose-which-research-methods-use/182890/373879-4.html?org=vu.edu.au Research ethics Human research ethics (VU Researchers site) https://www.vu.edu.au/researchers/research-lifecycle/conducting-research/human-research-ethics Copyright for Researchers (VU Researchers site) https://www.vu.edu.au/researchers/research-lifecycle/conducting-research/copyright-for-researchers Ethical considerations (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Ethical-considerations/193712/383695-4.html Research design and process Research process overview (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Research-process-overview/182890/373896-4.html?org=vu.edu.au l Evaluating the design research process (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Evaluating-design-research-process/182890/373915-4.html?org=vu.edu.au Secondary data analysis Secondary data research (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Secondary-data-research/193712/383680-4.html?org=vu.edu.au Quantitative and qualitative research surveys & questionnaire design Qualitative vs quantitative research (Lynda.com video) From Qualitative Marketing Research https://www.lynda.com/Survata-tutorials/Qualitative-vs-quantitative/476618/548323-4.html?org=vu.edu.au What is qualitative research? (Lynda.com video) https://www.lynda.com/Survata-tutorials/What-qualitative-research/476618/548322-4.html?org=vu.edu.au Benefits of qualitative research (Lynda.com video) https://www.lynda.com/Survata-tutorials/Benefits-qualitative-research/476618/548324-4.html?org=vu.edu.au Advanced qualitative techniques (Lynda.com video) https://www.lynda.com/Survata-tutorials/Advanced-qualitative-techniques/476618/548339-4.html?org=vu.edu.au Researchmethodologies an introduction to qualitativeresearch (Alexander Street Press video) http://0-eds.a.ebscohost.com.library.vu.edu.au/eds/detail/detail?vid=3&sid=98487f42-5b6b-41e1-9ffa-b070d1d980a2%40sessionmgr4010&hid=4208&bdata=JnNpdGU9ZWRzLWxpdmU%3d#AN=vic.b3603552&db=cat02404a Advice for performing research https://www.lynda.com/Design-Foundations-tutorials/Advice-performing-research/182890/373890-4.html?org=vu.edu.au Project objectives (Lynda.com video) https://www.lynda.com/Survata-tutorials/Project-objectives/476618/548327-4.html?org=vu.edu.au Designing the sample (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Designing-sample/193712/383685-4.html?org=vu.edu.au Determining data collection methods (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Determining-data-collection-methods/193712/383679-4.html?org=vu.edu.au Challenge: Writing good interview questions (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Challenge-Writing-good-interview-questions/182890/373893-4.html?org=vu.edu.au Solution: Writing good interview questions (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Solution-Writing-good-interview-questions/182890/373894-4.html?org=vu.edu.au Thinking Through Questionnaire Research Design Series (kanopy video) https://vu.kanopystreaming.com/video/thinking-through-questionnaire-research-design-series Thinking Through Questionnaire Research Design. Making it manageable: Breaking the research question into sub-questions (Lynda.com video) https://vu.kanopystreaming.com/video/thinking-through-questionnaire-research-design-series Questionnaire/survey (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Questionnairesurvey/182890/373887-4.html?org=vu.edu.au Creating the survey (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Creating-survey/193712/383687-4.html?org=vu.edu.au Sampling and fieldwork Designing the sample (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Designing-sample/193712/383685-4.html?org=vu.edu.au Pilot Testing Focus groups, User testing and rapid prototyping (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/User-testing-rapid-prototyping/182890/373914-4.html?org=vu.edu.au Focus group (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Focus-group/182890/373889-4.html?org=vu.edu.au Article collection & Structured abstract Conceptual/seminal article (proposed theory) Quantitative article Qualitative article Mixed methods How to search in the Emerald database (VU Library video) https://www.youtube.com/watch?v=Qt50HwmCoRw Diving intoResearch (Kanopy video) https://vu.kanopystreaming.com/video/episode-8-diving-research OnlineResearchSkills (ClickView) https://clickv.ie/w/0yKg or to embed: Researchskills for students : avoiding plagiarism (Kanopy Video) https://vu.kanopystreaming.com/video/research-skills-students-avoiding-plagiarism Presenting results Presenting and incorporating results (Lynda.com video) https://www.lynda.com/User-Experience-tutorials/Presenting-incorporating-results/439418/485642-4.html?org=vu.edu.au Preparing a Spoken presentation (VU Academic Support and Development) https://www.vu.edu.au/sites/default/files/campuses-services/pdfs/ASD-Preparing-a-spoken-presentation.pdf Research Skills for Students: Presenting & Communicating Research (Kanopy video) https://vu.kanopystreaming.com/video/research-skills-students-presenting-communicating-research Powerpoint 2016 Tips and tricks (Lynda.com video) https://www.lynda.com/Office-tutorials/PowerPoint2016-Tips-Tricks/487940-2.html?org=vu.edu.au Design 101 Presentations (Lynda.com video) https://www.lynda.com/Page-Layout-tutorials/Design-101-Presentations/440957-2.html?org=vu.edu.au Identifying audience value: Whats in it for them? (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Identifying-audience-value-Whats-them/151544/172767-4.html?org=vu.edu.au Communication Fundamentals (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Communication-Fundamentals/141501-2.html?org=vu.edu.au Presentation Fundamentals (Lynda.com video) https://www.lynda.com/Business-Skills-tutorials/Presentation-Fundamentals/151544-2.html?org=vu.edu.au Evaluating the design research process (Lynda.com video) https://www.lynda.com/Design-Foundations-tutorials/Evaluating-design-research-process/182890/373915-4.html?org=vu.edu.au Unit Guide Version Number: Version 7 Last Validation Date: February 2018

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