Use a standard report structure,

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Submission Format: Assignment Guidelines: Use a standard report structure, Word-process the report and use normal script of a proper font size 12. Produce an academic report, addressing all the tasks with an approx. word limit of 3000, with +/- 10% margin. Complete the title page and sign the statement of authenticity (format attached). This sheet should be attached in the front of your assignment. It should be uploaded on to Turnitin in the submission period as assigned. Assignments submitted after the deadline will not be accepted unless mitigating circumstance is provided. Assignments submitted after the submission date may not be eligible for support towards feedbacks. Resubmission is capped to a pass. Learners are allowed to resubmit only once and if fails to pass at the time of resubmission, would be advised to retake the unit. Collusion and Plagiarism must be avoided. Start each answer on a new page and pages should be numbered. Highlight each question clearly. All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc. Include a References/Bibliography at the end of the assignment. Use the Harvard referencing system. In order to pass you need to address all Pass criteria. In order to get a merit you need to address all the merit criteria along with pass criteria. In order to get a Distinction you need to address all the distinction criteria along with pass and merit criteria. Use a common report format in writing, for example: Introduction (analyse the question.) Underpinning Knowledge (write about the relevant theory/points) Applied knowledge(Application to a business scenario and supported by applicable data) Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.) Unit Learning Outcomes: LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation. LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. LO3: Develop and evaluate a basic marketing plan. Assignment Brief and Guidance: Learners need to have read carefully the instructions before attempting any of the questions. The assignment is to be addressed with reference to the scenario addressing learning outcome 1 to 3. To ensure effective and quality assessment, learners will be assessed using different mode of assessment including PowerPoint presentation, short essays and report writing and written reflective statements. Scenario: The marketing world is becoming more and more focused on directly connecting with consumers and making the marketing experience more personal. Consumer marketing managers lead teams of marketing agents through the successful implementation of a marketing campaign creating value for customers in order to capture value from customers in return. Todays marketers must be good at creating customer value and managing customer relationships. Outstanding marketing companies understand the marketplace and customer needs, design value-creating marketing strategies, develop integrated marketing programs that deliver customer value and delight, and build strong customer relationships. In return, they capture value from customers in the form of sales, profits, and customer loyalty. As a newly appointed assistant to the Marketing Manager, you are required to carry out a detailed marketing analysis of one of the following company: Aldi McDonalds IKEA Barclays Cadbury Using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to prepare a report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx. 1200 words) 1 Introduction to the concept of marketing, including current and future trends. 2 An overview of the different marketing processes. 3 Explanation of the role and responsibilities of a marketing manager in the context of the organisation. 4 An explanation of how marketing influences and interrelates with other functional departments of the organisation. 5 The value and importance of the marketing role in the context of the organisation. 6 Conclusions that emphasise the significance of having effective interrelationships between different functional departments. Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to continue your report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx. 1000 words) 7 Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to other organisations (with examples). Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required to develop and evaluate a marketing plan supported with coherent evidence and continue your report in a word format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx. 800 words) 8 Produce and evaluate a basic marketing plan for the chosen organisation. For the Merit and Distinction criteria, please refer to the marking scheme as specified below.