Ch. 12 Consumer Diversity: Class Participation 1 (CP1) Assigned Consumer Group: Hispanic Americans 1. What have you learned about this particular consumer group? Discuss at least 5 characteristics of the consumer group. For example, the baby boomers generation has the largest population size 78 million people. For another example, brand positioning that focuses on establishing identity, rebelling, or peer acceptance is more effective among the teen and Gen Y market. a. b. c. d. e. 2. How to market Car Insurance to Hispanic American consumer group? Create an ad (print or video) and name 3-5 media on which you will place the ad. Ad Copy (text of a print or video ad): Visual (rough sketches): Media (e.g., YouTube, billboard, ESPN, and TIME):
What have you learned about this
Pssst…We can write an original essay just for you.
Any essay type. Any subject. We will even overcome a 6 hour deadline.
<< SAVE15 >>
Place your first order with code to get 15% discount right away!